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    This Affiliate
    Agreement (the "Agreement") contains the complete terms and
    conditions between HydraDepth . ("us", "we" or "HydraDepth")
    and you, regarding your application to and participation in the HydraDepth
    Affiliate Program (the "Program") as an affiliate of HydraDepth
    ("you" or "Affiliate"), and the establishment of links from
    Affiliate's social media accounts to our website, HydraDepth.com (the "HydraDepth
    Site").



    BY SUBMITTING AN
    APPLICATION TO JOIN OR BY PARTICIPATING IN THE PROGRAM, YOU ARE CONFIRMING THAT
    YOU HAVE READ THIS AGREEMENT AND AGREE TO BE BOUND BY ITS TERMS AND CONDITIONS.



    1. ELIGIBILITY TO PARTICIPATE IN THE PROGRAM



    To participate in the
    Program, you must be a legal resident of the fifty (50) United States and at
    least eighteen (18) years of age or older (or the age of majority, whichever is
    greater) in your state of legal residence. Employees of HydraDepth and/or
    any of its subsidiaries, affiliates or related companies are not eligible to
    participate.



    2. DEFINITIONS



    "Affiliate"
    shall mean the individual applying to or participating in the Program by
    displaying HydraDepth's products on the social media accounts owned or
    controlled by Affiliate, including but not limited to, Instagram, Facebook,
    TikTok, YouTube or blog (individually and collectively, "Affiliate's
    Social Platform"), using an affiliate tracking link (the "Link"
    defined below) in exchange for receiving a commission from HydraDepth for
    sales directly resulting from such display.



    "Commission
    Fees" shall mean the amount Affiliate will be paid for each Qualified
    Purchase by a Referred Customer that Affiliate refers to HydraDepth, pursuant
    to the terms of this Agreement.



    "Link" shall
    mean a unique tracking link provided by Madden to Affiliate for Affiliate's use
    and posting on Affiliate's Social Platform in connection with a Post.



    "Post" shall
    mean a post, story, tweet, video or blog, as applicable, made by Affiliate on
    Affiliate's Social Platform, showcasing the Product and subject to the terms of
    this Agreement.



    "Product"
    shall mean product available for purchase from the Madden Site. Affiliate is solely
    responsible for acquiring (by purchase, borrow or otherwise) any such Product;
    however, from time to time, HydraDepth may gift Product to Affiliate as
    determined in its sole discretion.



    "Qualified
    Purchase" shall mean a sale of HydraDepth's Product(s) to a Referred
    Customer. For sake of clarity, a Qualified Purchase shall only include a sale
    of Product to a Referred Customer at its full retail price or subject to a
    discount code or price reduction that is applicable to all or a general
    category of items on the Madden Site.



    "Referred
    Customer" shall mean each new customer referred to the Madden Site from
    Affiliate through a Link, that provides valid account and billing information
    and completes a Qualified Purchase.



    3. ENROLLMENT IN THE PROGRAM



    (a) To begin the enrollment
    process, Affiliate must submit a completed Program application through the
    Madden Site.



    (b) We will evaluate
    your application and notify you in a timely manner if the application is
    accepted or rejected. We may reject Affiliate's application for any reason, in
    our sole discretion, including if we determine that Affiliate's Social Platform
    is unsuitable for the Program. Unsuitability includes, without limitation,
    illegal, offensive, infringing content or content that we otherwise deem
    offensive. If Affiliate is accepted into the Program, Affiliate shall notify HydraDepth in
    writing of any significant changes to the content or structure of Affiliate's
    Social Platform within five (5) days of such change(s).



    (c) For sake of
    clarity, submitting an application does not guarantee your acceptance into the
    Program. Applicants accepted into the Program will be determined by HydraDepth solely
    in its discretion. If you are accepted into the Program, HydraDepth expressly
    reserves the right to suspend or terminate your participation as an Affiliate
    and/or deactivate your Link, for any or no reason, with or without cause, at
    any time in its discretion. In the event of any such suspension, termination or
    deactivation, you will be notified by us in writing. HydraDepth further
    expressly reserves the right to modify, suspend or terminate the Program,
    and/or modify its Terms and Conditions, in whole or in part, at any time in its
    discretion, for any or no reason, and without notice to Affiliate.



    4. LINKS



    Affiliate shall not
    modify the Link in any way. We will not be responsible for errors that occur in
    the tracking of transactions if Affiliate has made or caused any such
    modification.



    5. POSTS



    (a) The Post: (i) must
    depict only Affiliate and no other person, unless such other person is at least
    eighteen (18) years of age or older (or the age of majority, whichever is
    greater) and a legal resident of the fifty (50) United States and Affiliate has
    obtained the consent of such person to be depicted in the Post (the
    "Permitted Third Party"); (ii) must depict Affiliate and/or the
    Permitted Third Party wearing Product(s); (iii) must tag and mention in
    captions @SteveMadden and must include the required hashtag #SteveMaddenPartner
    in a clear and conspicuous manner (for example, in an Instagram Post, it must
    appear "above the fold" within the first three (3) lines of the post
    or superimposed in a story); (iv) may not mention, reference or show any brand
    that is competitive to HydraDepth; (v) must not defame, misrepresent or
    disparage HydraDepth, its business, products or brands, or any third party
    brands, products or services competitive to HydraDepth and/or its
    business, products or brands; (vi) must reflect Affiliate's actual, honest
    opinions, findings, beliefs, or experiences with HydraDepth and its
    business and products and will not contain any statements or representations
    about Company or its business and products which are not true or that is
    misleading or deceptive; (vii) shall be Affiliate's own original work, created
    solely by Affiliate, and will not infringe the copyright, trademark, privacy,
    publicity, or other personal or proprietary rights of any person or entity; and
    (viii) shall not contain or reference content which is lewd, obscene, sexually
    explicit, pornographic, disparaging, defamatory, libelous, or otherwise illegal,
    offensive or inappropriate in any way.



    (b) Affiliate
    represents, warrants and agrees that it shall abide by all of the foregoing, as
    well as all applicable laws, rules and regulations, including the Federal Trade
    Commission's Endorsement Guides ("FTC Guides"), which require that
    material connections between advertisers and endorsers be disclosed, as well as
    the Community Guidelines, Terms of Use and other applicable policies of the
    social media platform used by Affiliate for its Post(s). We reserve the right
    to withhold Commission Fees and/or deactivate your Link and/or terminate your
    affiliate relationship with us if we determine, in our sole discretion, that
    you are not in compliance with any of the foregoing, including but not limited
    to, your noncompliance with the FTC Guides and failure to clearly and
    conspicuously include the required hashtag #SteveMaddenPartner as set forth
    above. Affiliate further represents and warrants that he/she has obtained any
    and all necessary consents of any Permitted Third Party.



    6. ORDER PROCESSING



    HydraDepth will
    process orders placed by Referred Customers who follow the Link from
    Affiliate's Social Platform to the Madden Site. We reserve the right, in our
    discretion, to reject orders that do not comply with certain requirements that
    we may establish from time to time. All aspects of order processing and
    fulfillment, including HydraDepth's cancellation, processing, refunds, customer
    service and payment processing, will be our responsibility. We will track the
    Qualified Purchases generated by your Affiliate Link, at our discretion either
    directly or via a third party vendor, and we will make this information
    available to you through the Madden Site. To permit accurate tracking,
    reporting and commission accrual, you must ensure that the Link between
    Affiliate's Social Platform accounts and the Madden Site are properly
    formatted. We shall not be responsible for improperly formatted Links.



    7. COMMISSION FEE DETERMINATION; QUALIFIED PURCHASES



    (a) We will pay
    Affiliate a Commission Fee based on the number of Qualified Purchases generated
    by the Link on Affiliate's Social Platform.



    (b) The Commission Fee
    amount and structure shall be determined by the method of payment selected by
    Affiliate in its Program application. If Affiliate selected payment through
    PayPal, the Commission Fee shall be in an amount equal to five percent (5%) for
    each Qualified Purchase, unless otherwise agreed between the parties in
    writing. If Affiliate selected payment by discount code, for each Qualified
    Purchase, Affiliate will receive a discount code in an amount equal to ten
    percent (10%) of the Qualified Purchase, unless otherwise agreed between the
    parties in writing, which discount code is valid towards a purchase made by
    Affiliate on the Madden Site. The discount code is not valid towards prior
    purchases.



    (c) A "Qualified
    Purchase" will not include: (i) a purchase that was completed prior to the
    Affiliate joining the Program or was not tracked properly through an Affiliate
    Link; (ii) a purchase that HydraDepth suspects, in its sole discretion, is
    the result of fraud, which shall include but is not limited to, the use of
    software that generates real and fictitious information, multiple accounts from
    the same customer, or the referral of accounts that do not comply with this
    Agreement; or (iii) a purchase made by Affiliate through its own Affiliate
    Link.



    (d) We reserve the
    right to withhold payment of Commission Fees to an Affiliate who has
    commissions that are potentially fraudulent as determined by us in our sole
    discretion, to determine the legitimacy of the Referred Customers.



    (e) We reserve the
    right to suspend the payment of Commission Fees at any time and indefinitely,
    if we suspect fraud or other improper activity or a potential breach of any of
    the terms of this Agreement by the Affiliate or a Referred Customer. We reserve
    the right to deduct from Affiliate's current and future Commission Fees any and
    all Commission Fees corresponding to any fraudulent, questionable or cancelled
    purchases.



    (f) We reserve the
    right to immediately cancel or withhold for later review any Commission Fee
    that fails to meet the criteria of a "Qualified Purchase".



    (g) Any attempt by
    Affiliate to manipulate, falsify or inflate Referred Customers, Qualified
    Purchases or Commission Fees to intentionally defraud HydraDepth or any
    violation of the terms of this Agreement constitutes immediate grounds for us
    to terminate your participation in the Program and will result in the
    forfeiture of any Commission Fees due to the Affiliate.



    8. ACCRUAL AND PAYMENT OF COMMISSION FEES



    (a) Commission Fees
    will be paid sixty (60) days from the order date of the Qualified Purchase
    associated therewith.



    (b) Payment of
    Commission Fees will be made through PayPal or by discount code to the Madden
    Site, depending upon the method of payment you selected in your Program
    application. We are not responsible for paying any third party fees charged by
    PayPal in order for you to receive your Commission Fees.



    (c) We reserve the
    right, in our discretion, to change or modify the available commission payment
    methods or payment schedule at any time. You will be notified by us of any such
    changes, which shall take effect when posted on the Madden Site.



    (d) Affiliate
    acknowledges and agrees that we may fulfill our payment obligations under this
    Agreement through a third party service or vendor.



    (e) We do not make any
    guarantee of a minimum amount of Qualified Purchases or that Affiliate will
    earn any amount of Commission Fee under this Agreement.



    9. REPORTS OF QUALIFIED PURCHASES



    You may log into your
    affiliate console to review your click through and potential Qualified
    Purchases statistics on a daily basis. The potential Qualified Purchases shown
    in this report have not been reviewed to confirm they meet all criteria for
    Qualified Purchases and, as such, Commission Fees may not be issued for all
    Referred Customers that appear in the affiliate console. In the event that
    Affiliate disputes a Qualified Purchase and/or Commission Fee, Affiliate must
    file a written report of such dispute with HydraDepth by email within ten
    (10) days after the subject Commission Fee is made and/or would otherwise have
    been due. Affiliate's failure to file a timely dispute shall result in
    forfeiture of Affiliate's right to dispute the subject Commission Fee.



    10. POLICIES AND PRICING



    Referred Customers who
    buy products through the Program will be deemed to be customers of HydraDepth.
    Accordingly, all Madden Site terms, policies, and procedures concerning
    customer orders, customer service, and product sales will apply to such
    customers with respect to their transactions at the Madden Site. We may change
    our terms, policies and procedures at any time consistent with applicable laws.
    Since prices and availability may vary from time to time, Affiliate may not
    display HydraDepth price information on Affiliate's Post. We will use
    commercially reasonable efforts to present current and accurate information,
    but we cannot guarantee the availability or price of any particular product.



    11. LIMITED LICENSE FOR USE OF HYDRADEPTH
    LOGOS/TRADEMARKS



    We grant to Affiliate
    a limited, non-exclusive, non-transferable, revocable license to use and
    display the Links, to access the Madden Site through the Links and to use our
    trademark and logos solely in accordance with the terms of this Agreement, and
    only during the Term of this Agreement.



    12. OWNERSHIP



    As between Affiliate
    and HydraDepth, HydraDepth shall own all right, title and interest,
    including all Intellectual Property Rights, in and to the Madden Site, the
    Program and the Links. For the purposes of this Agreement, "Intellectual
    Property Rights" means copyright rights, trademark rights, patent rights,
    trade secrets, moral rights, right of publicity, authors' rights, contract and
    licensing rights, goodwill and all other intellectual property rights as may
    exist now and/or hereafter come into existence and all renewals and extensions
    thereof, regardless of whether such rights arise under the laws of the United
    States or any other state, country or jurisdiction.



    13. LICENSE TO USE OF POSTS AND AFFILIATE'S IMAGE



    We agree that you
    shall retain ownership rights to your Posts and you hereby grant us the
    perpetual, worldwide, royalty-free right and license to publish, copy, re-post,
    link to or otherwise use your Posts, your Social Platform handle, your name,
    and your image and likeness as depicted in a Post, in whole or in part, for any
    purposes in our discretion, in any and all mediums, without limitation,
    additional compensation, notice, review or approval.



    14. RESPONSIBILITY FOR AFFILIATE'S SOCIAL PLATFORM



    Affiliate will be
    solely responsible for all content that appears on Affiliate's Social Platform.
    Such responsibility includes, without limitation: (i) the accuracy, timeliness
    and appropriateness of content posted on or to Affiliate's Social Platform;
    (ii) ensuring that posted materials do not violate or infringe upon the rights
    of any third party; and (iii) ensuring that posted content is not libelous or
    otherwise illegal.



    15. INDEMNITY



    Affiliate shall
    defend, indemnify and hold HydraDepth and its officers, directors and
    employees harmless from all claims, damages, and expenses (including, without
    limitation, reasonable attorneys' fees) relating to Affiliate's breach of this
    Agreement or gross negligence.



    16. TERM AND TERMINATION



    (a) The term of this
    Agreement will begin upon our acceptance of Affiliate's application into the
    Program and will end when terminated by either party (the "Term").
    Either party may terminate this Agreement at any time, with or without cause,
    by giving the other party prior written notice by email.



    (b) HydraDepth expressly
    reserves all rights to terminate the Program, in whole or in part, at any time
    for any or no reason, as determined in its sole discretion, by giving Affiliate
    written notice by email.



    (c) Upon termination
    of this Agreement, Affiliate shall promptly remove all Links and Programrelated
    content from Affiliate's Social Platform. Affiliate is only eligible to earn
    Commission Fees on Qualified Purchases occurring during the Term (including all
    steps required for a transaction to be a Qualified Purchase under this
    Agreement. In the event that an overpayment is made by HydraDepth, Affiliate
    agrees to promptly remit such excess payment upon notification by HydraDepth. HydraDepth
    may withhold Affiliate's final payment for a reasonable time to ensure that the
    correct amount is paid. The definitions contained in this Agreement and
    Sections 12, 13, 15 and 18 through 22, shall survive the termination of this
    Agreement, along with any other provisions that by their express terms do, or
    by their nature should, survive.



    17. MODIFICATION



    We may modify this
    Agreement at any time in our sole discretion; provided that the change shall
    solely apply to events occurring after the date on which you accept and agree
    to such modifications unless you otherwise agree herein. Such modifications
    shall take effect when posted on the Madden Site. Modifications may include,
    but are not limited to, changes in the scope of available Commission Fees,
    commission amounts or percentages, payment procedures, Commission Fee payment
    schedules, and Program rules. If any modification is unacceptable to you, your
    only recourse is to terminate this agreement, in which event you shall be
    entitled to your rights under the unmodified Agreement prior to the date of the
    applicable modification. Your continued participation in the Program following
    our posting of any modification on our website will constitute binding
    acceptance of the change.



    18. INDEPENDENT CONTRACTOR RELATIONSHIP



    For purposes of this
    Agreement, Affiliate will not be considered an agent, employee or
    representative of HydraDepth and shall remain in all respects an independent
    contractor. You will have no authority to make or accept any offers or
    representations on our behalf. Affiliate has no authority to act for or on
    behalf of HydraDepth or to bind HydraDepth in any legal contracts.



    19. LIMITATION OF LIABILITY



    TO THE FULLEST EXTENT
    PERMITTED BY APPLICABLE LAW, YOU UNDERSTAND AND AGREE THAT HYDRADEPTH SHALL NOT
    BE LIABLE TO YOU FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE
    OR EXEMPLARY DAMAGES, INCLUDING LOST PROFITS, ARISING OUT OF OR IN CONNECTION
    WITH THIS AGREEMENT OR YOUR PARTICIPATION IN OR INABILTIY TO PARTICIPATE IN THE
    PROGRAM (HOWEVER ARISING, AND REGARDLESS OF THE THEORY OF RECOVERY), EVEN IF WE
    HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER, OUR TOTAL
    LIABILITY TO AFFILIATE ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT AND
    THE PROGRAM WILL NOT EXCEED THE TOTAL COMMISSIONS PAID OR PAYABLE TO YOU UNDER
    THIS AGREEMENT DURING THE THREE (3) MONTH PERIOD IMMEDIATELY PRECEDING THE
    EVENT GIVING RISE TO SUCH LIABILITY.



    20. DISCLAIMER OF WARRANTY



    THE PROGRAM IS
    PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT
    REPRESENTATIONS, WARRANTIES OR GUARANTEES OF ANY KIND. HYDRADEPTH EXPRESSLY
    DISCLAIMS ANY REPRESENTATIONS, WARRANTIES OR GUARANTEES, EXPRESS OR IMPLIED,
    WITH RESPECT TO THE PROGRAM OR ANY PRODUCTS SOLD THROUGH THE PROGRAM
    (INCLUDING, WITHOUT LIMITATION, WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE,
    MERCHANTABILITY, NON-INFRINGEMENT, OR ANY IMPLIED WARRANTIES ARISING OUT OF A
    COURSE OF PERFORMANCE, DEALING, OR TRADE USAGE). IN ADDITION, HYDRADEPTH MAKES
    AND GIVES NO WARRANTY (i) THAT THE PROGRAM WILL MEET YOUR REQUIREMENTS, (ii)
    THAT THE PROGRAM WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE, AND (iii)
    THAT THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION OR OTHER MATERIAL
    OBTAINED BY YOU THROUGH THE PROGRAM WILL MEET YOUR EXPECTATIONS. ANY MATERIAL
    DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE PROGRAM IS ACCESSED AT
    YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE
    TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE
    DOWNLOAD OR USE OF ANY SUCH MATERIAL. HYDRADEPTH FURTHER MAKES NO REPRESENTATION
    THAT THE OPERATION OF THE MADDEN SITE WILL BE UNINTERRUPTED OR ERROR-FREE, AND
    WE WILL NOT BE LIABLE FOR ANY SUCH INTERRUPTIONS OR ERRORS.



    21. MISCELLANEOUS



    (a) Any notice
    provided for or permitted under this Agreement will be treated as having been
    given when (i) delivered personally, (ii) sent by email; (iii) sent by
    nationally recognized commercial overnight courier with written verification or
    receipt; or (iv) mailed postage prepaid by certified or registered mail, return
    receipt requested, to the party to be notified, at the address set forth on
    Affiliate's application, in the case of Affiliate, and the postal and/or email
    address, as applicable, set forth below for HydraDepth. This provision shall
    not apply to Section 17, "Modifications."



    HydraDepth



    2701 Del Paso Rd
    #130-281



    Sacramento, CA 95835



    Attn: Customer Service



    Email: [email protected]



    (b) If any provision
    of this Agreement is found to be invalid or unenforceable by a court of
    competent jurisdiction, such invalidity or unenforceability shall not impair,
    affect or render invalid or unenforceable any other provision of this
    Agreement, and such invalid or unenforceable provision shall be replaced by a
    provision that is valid and enforceable and that comes closest to expressing
    the intention of such invalid or unenforceable provisions.



    22. GOVERNING LAW; ARBITRATION; NO CLASS ACTION



    This Agreement shall
    be governed by and construed under the laws of the State of New York, without
    regard to its conflict of laws principals. All claims, disputes or causes of
    action between us relating to or arising from this Agreement and/or the Program
    shall be resolved by mandatory, binding arbitration in accordance with the
    Commercial Arbitration Rules of the American Arbitration Association ("AAA"),
    which must be commenced within one (1) year after such claim, dispute or cause
    of action arises. The arbitration shall be conducted in New York, New York, and
    the Federal Arbitration Act, and not any state law concerning arbitration, shall
    apply. The arbitration award shall be final and exclusive, and the prevailing
    party in the arbitration may file an action in court to confirm and to enforce
    the arbitration award. Any such action, or any claim, cause of action or
    proceeding not subject to arbitration as set forth in this Section, shall be
    filed and adjudicated in a state or federal court in New York, New York, and
    all parties agree to submit to the personal jurisdiction of those courts. You
    irrevocably waive any rights to seek and/or obtain injunctive or other
    equitable relief and any defense of forum non conveniens. Should either party
    pursue any other judicial or administrative action with respect to any matter
    included within the scope of this binding arbitration provision, the responding
    party will be entitled to recover its costs, expenses and attorneys' fees
    incurred as a result of such action. Further, any and all disputes, claims and
    causes of action arising out of or connected with this Agreement and/or the
    Program, will be resolved individually, without resort to any form of class
    action.



    23. CONFIDENTIALITY



    Each of the parties
    hereto agrees that all information including, without limitation, the terms of
    this Agreement, business and financial information, HydraDepth pricing and
    sales information, shall remain strictly confidential and shall not be utilized
    for any purpose outside the terms of this Agreement except and solely to the
    extent that any such information is (a) already lawfully known to or
    independently developed by the receiving party, (b) disclosed in published
    materials, (c) generally known to the public, or (d) lawfully obtained from any
    third party any obligation of confidentiality to the discloser hereunder.
    Notwithstanding the foregoing, each party is hereby authorized to deliver a
    copy of any such information (a) to any person pursuant to a valid subpoena or
    order issued by any court or administrative agency of competent jurisdiction,
    (b) to its accountants, attorneys, or other agents on a confidential basis, and
    (c) otherwise as required by applicable law, rule, regulation, or legal
    process.



    24. ENTIRE AGREEMENT



    This Agreement
    constitutes the entire agreement between the parties relating to this subject
    matter and supersedes all prior or simultaneous representations, discussions, negotiations
    and agreement, whether written or oral.

    This Privacy Policy
    describes how your personal information is collected, used, and shared when you
    visit or make a purchase from HydraDepth.com (the “Site”).





    Personal information we collect





    When you visit the Site,
    we automatically collect certain information about your device, including
    information about your web browser, IP address, time zone, and some of the
    cookies that are installed on your device. Additionally, as you browse the
    Site, we collect information about the individual web pages or products that
    you view, what websites or search terms referred you to the Site, and
    information about how you interact with the Site. We refer to this
    automatically-collected information as “Device Information”.



    We collect Device Information using the following
    technologies:

    - “Cookies” are data files that are placed on your
    device or computer and often include an anonymous unique identifier. For more
    information about cookies, and how to disable cookies, visit 
    http://www.allaboutcookies.org.

    - “Log files” track actions occurring on the Site,
    and collect data including your IP address, browser type, Internet service
    provider, referring/exit pages, and date/time stamps.

    - “Web beacons”, “tags”, and “pixels” are
    electronic files used to record information about how you browse the Site.



    Additionally when you make a purchase or attempt
    to make a purchase through the Site, we collect certain information from you,
    including your name, billing address, shipping address, payment information
    (including credit card numbers, email address, and phone number. We refer to
    this information as “Order Information”.



    When we talk about “Personal Information” in this
    Privacy Policy, we are talking both about Device Information and Order
    Information.





    How do we use your personal information?





    We use the Order
    Information that we collect generally to fulfill any orders placed through the
    Site (including processing your payment information, arranging for shipping,
    and providing you with invoices and/or order confirmations). Additionally, we
    use this Order Information to:

    - Communicate with you;

    - Screen our orders for potential risk or fraud;
    and

    - When in line with the preferences you have
    shared with us, provide you with information or advertising relating to our
    products or services.



    We use the Device Information that we collect to
    help us screen for potential risk and fraud (in particular, your IP address),
    and more generally to improve and optimize our Site (for example, by generating
    analytics about how our customers browse and interact with the Site, and to
    assess the success of our marketing and advertising campaigns).





    Sharing you personal Information





    We share your Personal
    Information with third parties to help us use your Personal Information, as
    described above. For example, we use Shopify to power our online store--you can
    read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us
    understand how our customers use the Site -- you can read more about how Google
    uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.



    Finally, we may also share your Personal
    Information to comply with applicable laws and regulations, to respond to a
    subpoena, search warrant or other lawful request for information we receive, or
    to otherwise protect our rights.





    Behavioral advertising





    As described above, we
    use your Personal Information to provide you with targeted advertisements or
    marketing communications we believe may be of interest to you. For more
    information about how targeted advertising works, you can visit the Network
    Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.



    You can opt out of targeted advertising by using
    the links below:

    - Facebook: 
    https://www.facebook.com/settings/?tab=ads

    - Google: 
    https://www.google.com/settings/ads/anonymous

    - Bing: 
    https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads



    Additionally, you can opt out of some of these
    services by visiting the Digital Advertising Alliance’s opt-out portal at: 
    http://optout.aboutads.info/.





    Do not track





    Please note that we do
    not alter our Site’s data collection and use practices when we see a Do Not
    Track signal from your browser.





    Your rights





    If you are a European
    resident, you have the right to access personal information we hold about you
    and to ask that your personal information be corrected, updated, or deleted. If
    you would like to exercise this right, please contact us through the contact
    information below.



    Additionally, if you are a European resident we
    note that we are processing your information in order to fulfill contracts we
    might have with you (for example if you make an order through the Site), or
    otherwise to pursue our legitimate business interests listed above.
    Additionally, please note that your information will be transferred outside of
    Europe, including to Canada and the United States.





    Data retention





    When you place an order
    through the Site, we will maintain your Order Information for our records
    unless and until you ask us to delete this information.





    Changes





    We may update this
    privacy policy from time to time in order to reflect, for example, changes to
    our practices or for other operational, legal or regulatory reasons.





    Contact us





    For more information
    about our privacy practices, if you have questions, or if you would like to
    make a complaint, please contact us by e‑mail at [email protected]